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25 January 2006 - Davos, Switzerland Business, political and social leaders have mapped out the agenda for this year's World Economic Forum Annual Meeting, which opened here today. Building on the work of the Forum's Centre for Strategic Insight, participants discussed key global challenges and proposed responses tied to the theme of this year's meeting: The Creative Imperative. These were reviewed and analysed at a plenary session entitled "The Big Debate: Setting the Business Agenda", resulting in a set of questions that participants will be asked to address in this year's sessions and workshops. Participants also reviewed public sentiment about these same critical challenges and responses, as reflected in the Voice of the People survey, which was conducted on the Forum's behalf by Gallup International. The survey polled almost 50,000 people in over 60 countries, and thus represents the views of some 2 billion citizens worldwide. The Forum's survey, as well as others, highlighted a growing lack of confidence in the ability of national and international institutions to respond to the complex problems of a rapidly changing world, noted Ged Davis, Managing Director of the World Economic Forum. The deterioration of trust in both public and private leadership also emerged as a common theme at workshops and focus groups the Forum has conducted over the past year in various regions of the world. The five key challenges to be addressed at this year's Meeting: Participants will seek to develop possible responses to these emerging issues under three broad headings: The key questions raised by the participants in the brainstorming session were: A number of participants argued that environmental concerns, such as global climate change, require a level of attention at least as great, if not greater, than purely economic issues such as job creation and wealth generation. Notes to Editors: __________________________________________ The World Economic Forum is an independent international organization committed to improving the state of the world by engaging leaders in partnerships to shape global, regional and industry agendas. Incorporated as a foundation in 1971, and based in Geneva, Switzerland, the World Economic Forum is impartial and not-for-profit; it is tied to no political, partisan or national interests. (www.weforum.org) For more information, please contact: Communications and Public Affairs World Economic Forum Tel.: +41 (0) 22 869 1212 Fax: +41 (0) 22 869 1394 E-mail: public.affairs@weforum.org
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